Restaurant owners nowadays must comprehend Millennials and their shopping preferences if they are to live and, more significantly, prosper. It's critical to understand that Millennials are no longer children.   

Millennials are essential to the current restaurant sector as adults. Millennials range in age from 23 to 38 and were born during 1981 and 1996. Your dentist, accountant, lawyer, and doctor are all likely Millennials.

Restaurant owners and marketers of adult beverages are both working very hard to attract Millennial customers, and for good reason. The greatest generation since the Baby Boomers was born from 1977 to 1994, and over 90% of them are now of drinking age. They enjoy drinking alcohol and are responsible for many of the current trends in beer, wine, and spirits. They stand out for their wide range of racial and ethnic backgrounds, high levels of education, and familiarity with technology.

It's also vital to remember that more than 60% of Millennials' purchases are made online. This is due to two main factors:

To compare prices when buying, they can check online reviews. Millennials are careful with their money and utilize the internet to compare prices to ensure they are receiving the greatest deal. As a result, people frequently interact with and make purchases from businesses they find online. 

This is one of the main justifications for having your restaurant register on Google My Business Listing . Contact your Kloud Eats representative if you need help with this and they will take care of it right away.

• It is practical. Millennials are not just busy, but they also grew up within the convenience era. They need the ability to place an order with the simple click of a button and without having to speak with a person.

The significance of online ordering for restaurants will now be discussed. No voice help is used by 55% of Millennials. As a result, your business is losing out on a sizable stream of income if you don't provide online ordering.

Let me give you a little illustration of how crucial internet access is to Millennials.

• Online dating is primarily used by millennials, hence the traditional dating conventions are obsolete. Coffee or bringing food home to eat has taken the role of going out to a lovely dinner. The confounding thing is that most Millennials don't talk to someone before their initial encounter. When they want to arrange meetings and eventually meet in person, they exclusively text and communicate digitally.
• We can learn some helpful things about Millennial thinking thanks to this knowledge. We can infer that the internet and services like online ordering are very significant to Millennials if they are interested in meeting and dating individuals online. They favor using technology to communicate; for a Millennial, picking up the phone when they can press a button and receive the same result is preferable.
• Although they make up around 25% of the U.S. population, millennials account for 30% of all purchases made there. Millennials as a whole are the biggest consumers in America. In 2019, Millennials overtook the baby boomer demographic, which had long dominated the restaurant industry. As a result, a restaurant owner must meet the needs of Millennials in order to avoid losing out on the demographically largest segment of Americans who spend the most money.

We may infer from this that it is crucial for your business to provide Millennials the option of purchasing online. You will become acquainted with this crucial ability to spend the majority after taking this first action. The next step is to start building your social media presence and monitoring your internet reviews.

Another essential component for Millennials is social media. Millennials today claim to have 64% more Instagram accounts than Facebook accounts, at 83%. We may safely assume that Millennials regularly check social media platforms like Facebook and Instagram. 

Creating a social media presence will increase the likelihood that Millennials will learn about and use your online ordering alternatives. The best part is that setting up and running a social networking page is cost-free. In order to drive clients to your website and online ordering services, our marketing team at Kloud Eats can assist you in developing or updating your social media presence. `

It's also crucial to monitor your web reviews. You can control and oversee your online reviews by maintaining your Google Business listing, ensuring that when potential customers are searching they will find the many positive things people have to say regarding your restaurant.

Online ordering and social media awareness are two easy steps that will put you on the path to Flourishing in the individual restaurant market rather than just Surviving.