Is your restaurant struggling to find its footing?
Restaurant owners nowadays must comprehend Millennials and their shopping preferences if they are to live and, more significantly, prosper. It's critical to understand that Millennials are no longer children.
Millennials are essential to the current restaurant sector as adults. Millennials range in age from 23 to 38 and were born during 1981 and 1996. Your dentist, accountant, lawyer, and doctor are all likely Millennials.
Restaurant owners and marketers of adult beverages are both working very hard to attract Millennial customers, and for good reason. The greatest generation since the Baby Boomers was born from 1977 to 1994, and over 90% of them are now of drinking age. They enjoy drinking alcohol and are responsible for many of the current trends in beer, wine, and spirits. They stand out for their wide range of racial and ethnic backgrounds, high levels of education, and familiarity with technology.
It's also vital to remember that more than 60% of Millennials' purchases are made online. This is due to two main factors:
To compare prices when buying, they can check online reviews. Millennials are careful with their money and utilize the internet to compare prices to ensure they are receiving the greatest deal. As a result, people frequently interact with and make purchases from businesses they find online.
This is one of the main justifications for having your restaurant register on Google My Business Listing . Contact your Kloud Eats representative if you need help with this and they will take care of it right away.
The significance of online ordering for restaurants will now be discussed. No voice help is used by 55% of Millennials. As a result, your business is losing out on a sizable stream of income if you don't provide online ordering.
Let me give you a little illustration of how crucial internet access is to Millennials.
We may infer from this that it is crucial for your business to provide Millennials the option of purchasing online. You will become acquainted with this crucial ability to spend the majority after taking this first action. The next step is to start building your social media presence and monitoring your internet reviews.
Another essential component for Millennials is social media. Millennials today claim to have 64% more Instagram accounts than Facebook accounts, at 83%. We may safely assume that Millennials regularly check social media platforms like Facebook and Instagram.
Creating a social media presence will increase the likelihood that Millennials will learn about and use your online ordering alternatives. The best part is that setting up and running a social networking page is cost-free. In order to drive clients to your website and online ordering services, our marketing team at Kloud Eats can assist you in developing or updating your social media presence. `
It's also crucial to monitor your web reviews. You can control and oversee your online reviews by maintaining your Google Business listing, ensuring that when potential customers are searching they will find the many positive things people have to say regarding your restaurant.
Online ordering and social media awareness are two easy steps that will put you on the path to Flourishing in the individual restaurant market rather than just Surviving.