Restaurant patrons of today demand what they want, whenever they want it. Instant satisfaction is the key. Do you want pizza? As soon as they have an idea, they want to be interested in buying it.
Your patrons feel that your restaurant ought to have an online ordering option that is accessible whenever they want to use it. Your restaurant is well-positioned to benefit from the opportunities presented by this age of instant satisfaction because of this. How? By ordering online.
1. Skip The Delivery Service
Offering online ordering directly on your own website is the first action you can do to boost your online orders. You can save up to 35% on each order by forgoing the delivery service and eliminating the service charges.
You can preserve more of your profits when you add an online ordering system to your website because you won't have to provide the delivery service with a percentage of your earnings.
Additionally, you prevent rival eateries from tempting your clients by keeping them on your website. They are entirely focused on placing an order with you and are not deterred by the rival delivery service.
2. Simplify Your Online Menu
The quality of several of your items after delivery is another factor to take into account when creating your online menu. Consider whether they travel well.
However, be mindful not to remove any great sales from your online menu, or you risk disappointing customers.
You might also try grouping products and providing them with an online ordering discount. Create a family package that would feed a family of four, for instance, plus some additional combos for different-sized families.
3. Include Your Online Menu
By linking your online menu with your point-of-sale system, you can also increase your online orders. Optimizing your ordering process assists you in cutting costs. It is simpler for you to complete all of the orders because all of your online and in-restaurant purchases are collected in one location.
4. Promote Online Ordering
If you have a great website and a simple ordering process, but you still require customers. That's where your marketing plan enters the picture. Here are some pointers:
5. Use Instagram
As a visual platform, Instagram is a perfect place for a restaurant. Start posting enticing images of your meals. If you have the customers' consent, you could even use customer images. Additionally, don't forget to emphasize your personnel, menu, or even your cook in images and videos.
Think about making a video in which your chef describes your meals. Or you may provide a virtual tour of your eatery. It's important to let your restaurant stand out on Instagram. Don't forget to share the URL to your online ordering page from your bio with others.
6. Use Rewards To Entice Clients
Consider introducing a digital loyalty program as well. You may find a wide variety of possibilities online; just pick the one that best suits your requirements and price range.
To increase repeat business and consumer loyalty, plan a digital loyalty program that integrates with your online ordering system.
Once you've put this in place, you should spread the word about it as widely as you can, including at your restaurant, on the website, on social networks, through internet marketing, and in digital advertisements. By cultivating devoted brand advocates, you may increase online orders.
7. Use Your Email Marketing
Your sales will increase when you're using it to advertise your online ordering. One of the finest ways to contact your present consumers is via email. Set a monthly emailing schedule for them and stick to it.
If you want to boost your sales, think about providing some form of promotion for your clients to shop online.
8. Build An App
Making your own restaurant app is another approach to increasing online orders. Your online sales will increase if you give customers access to both a dedicated app and a website for ordering.
Because they're simple to use, your customers like using apps for ordering. They also constantly remind your diners of you because they are right there on their phones.
9. Offer Online Ordering Via Social Media
Your online ordering can be integrated with a variety of social networking networks. Simply put, this is another way to increase your sales and another platform.
10. Shorten The Time Between Orders
The last thing you can do to increase online orders is to accelerate your delivery schedule. You'll attract repeat business by doing this and have happy diners who leave good reviews and tell all their friends about how fast you delivered their meals. And they’ll inform them it was still hot. Service is integral to encouraging repeat business.
To Conclude
Online ordering is growing exponentially. What’s more, orders your customers place online are on average, 20% larger than purchases they make for takeout over the telephone.
Additionally, people who order online like that they are not rushed. They can read over the full menu as many often as they desire without obligation, once they order.
You'll discover that by implementing a handful of these strategies into your online ordering system, you'll quickly increase your online orders.