Customers want options in today's fast-paced, digitally-driven environment, where convenience reigns supreme. The days when just providing dine-in service was sufficient to satisfy the appetite of the average customer are long gone. Instead, customers are ordering and interacting with their favorite hospitality venues in new ways, such as ordering through QR codes at the table, delivery, and ordering in advance.
Do you often find yourself considering ways to grow your clientele?
Any business must prioritize increasing a customer's lifetime value and understanding consumer profitability. Are you aware that repeat customers account for about 65% of a business' sales and that a mere 5% rise in customer retention may enhance a company's profitability by 25% to 95%? Same is the case with the restaurant business.
Increased Competition Among Restaurants
The restaurant sector is not an exception to the general trend of markets being competitive. Having various options for generating revenue is crucial to surviving and thriving in the face of many rivals. Among the revolutionary growth channels, online ordering has emerged to be a game changer in the restaurant industry. Online ordering enables you to increase your clientele and revenue by maintaining contact with your customers.
Since most independent eateries don't offer online ordering, they aren't collecting email addresses or other crucial marketing data. Two significant advantages for your restaurant are activated when you collect email addresses:
- You may use those email addresses to offer your clients promotions, which keeps your restaurant in people's thoughts.
- You can provide current customers discounts in exchange for their referrals of brand-new clients to your restaurant. This enables increased earnings.
Strategies To Gain More Customers
You must compile list of email addresses.
Online ordering makes it easy to gather email addresses. This is why: Customers are prompted to input their email addresses when placing an online order so that restaurants can send them a confirmation email. Since the client participated by placing an order with you, the restaurant now has access to their email address and can use it to market to them in the future.
Make Promotions
The second option requires more consideration because we aim to develop promotions that attract new customers to the restaurant.
Promotions for birthdays are one instance. Many people celebrate their birthdays with gatherings of six to twelve of their friends or family members. So the better approach is to attract new customers online on social media channels by showcasing your offerings Create special offers for birthday celebrations, ask them to tag their friends, and also offer some vouchers for their friends.
Obtaining favorable reviews for your restaurant
Hearing positive testimonials and suggestions from individuals you can trust is one of the most effective marketing strategies. So, after they eat at your restaurant, you should invite customers to leave feedback.
Use loyalty programs and discounts.
Another strategy to increase sales and encourage repeat purchases for more is loyalty programs and special deals. For example, numerous well-known chain restaurants have introduced loyalty programs that reward patrons for their purchases. According to research, these strategies effectively attract and retain repeat clients.
Another suggestion is to give repeat customers special deals, such as a free appetizer after $50 in meal purchases. They are giving consumers additional incentives to keep buying from your restaurants in the future, such as Valentine's Day discounts, cheap appetizers for Super Bowl parties, or a free dessert on their birthdays.
Address More Issues for Your Clients
What issue does your solution address for your customers or clients? There may be a different issue that your target audience is dealing with that you can also address with an online ordering system.
Discover the issue on the app through the reviews provided by customers, then create fresh goods or services to provide as a remedy.
An excellent method to understand your consumers' problems is to listen to them. Find customer pain points easily by creating a brief survey online, starting a live chat on your system, or sending them a follow-up email asking for input.
Improve Your Customers' Experience
Enhancing customer service is one of the most crucial factors in the success of restaurants. Your clients are more likely to return if you provide them with a good experience. Positive reviews and ratings online and the absence of messy complaints will result in flow-on. Take into account the entire client journey and contact with your company.
For providing a good experience, a quick response to accept the order is a must. Reduce the preparation time, ask for customization or cutlery, ask for feedback, and resolve any issue as soon as possible.
Final Words
Targeting your current customers online is the most efficient and successful strategy to increase your revenue. Make sure the first experience when someone orders from your restaurant online is positive because returning customers are more likely to purchase from you and their positive ratings will get you more customers.
Again, if you want us at Best POS to put these campaigns together, just let us know. Together, we'll ensure that you use online ordering to increase your client base and profits.
It's simple to connect your online orders with your POS and kitchen printer with Kloud Eats, just like you would for regular dine-in orders. As a result, your business operations will be no disturbance when you upgrade your online menu, add discounts, and make customizations from the same platform.
