As a restaurant owner or manager, it’s pertinent to understand what is happening in the restaurant industry. During the past 10-15 years, significant changes in technology and consumer behavior have affected the business of independent restaurants and even the restaurant industry.
Due to their early use of digital technology, particularly online ordering, national chain restaurants have seen exponential growth, replacing orders and customers from local eateries. In addition, mobile devices, social media interactions, and data that the customers can access through their devices, like advertisements and reviews, are all impacting their actions and aspirations.
Online Ordering As A Must-Have For Restaurants
Online ordering has become the standard for restaurant businesses nowadays. The result is the same whether customers choose delivery or takeout: off-premise dining is growing, and internet ordering is the norm.
Online ordering has increased significantly over the past five years, but its significance became a must-have in 2020. To stay in business during COVID and meet the needs of their patrons, several restaurants immediately adopted an online ordering system.
Because of how convenient it is, mobile and internet ordering has become extremely popular across many industries. As a result, you can service your customers more effectively, create a new source of revenue, and improve your digital presence with the help of online ordering systems.
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See the top 25 metrics below that you need to know about the effectiveness of online ordering.
Facts About Restaurant Online Ordering
The following facts will demonstrate how quickly online ordering is expanding, what it can accomplish for your restaurant, and how customers prefer to place their orders.
- Since 2014, online food ordering has increased 300% quicker than dine-in and currently makes up about 40% of all restaurant sales.
- In 2022, it is anticipated that the online food delivery market will generate $339,257 million in U.S. dollars.
- By 2026, market revenue for online meal delivery is anticipated to expand at an average annual rate of 8.29%, with a predicted market value of $466,472 million.
- In 2022, about 60% of diners anticipate placing more online orders. However, in comparison to those who want to place more orders through third-party applications (14%), 42% of those diners anticipate placing slightly or considerably more orders directly from restaurants.
- One-third (35%) of restaurant patrons now use mobile devices to place more orders than they did three months prior, and patrons are more likely to purchase when eating using a restaurant app.
- The takeout earnings of restaurants that have an online ordering system are 30% more than those of those that do not.
- Between 27.9 million to 30.4 million Americans are anticipated to use apps to order food and other products in 2022.
- The majority of top-performing restaurants—92% of them—offered mobile order-ahead services and loyalty reward programs or some combination of the two.
- Almost 28% of consumers purchased food online to save time on cooking and cleaning.
- More than 80% of restaurants use technology, such as online ordering, reservation and management apps, and restaurant analysis, to manage their businesses successfully and effectively.
- 40% of restaurant sales, or $220 billion, are expected to come from online meal ordering by 2023.
- The number of direct internet orders rose by 54% year over year.
- The desire for online ordering through a restaurant app is shared by about 56% of patrons and restaurant operators.
- A 20% year-over-year gain brought the restaurant to customer online food ordering sector to 760 million consumers.
- At a QSR, almost 64% of customers prefer to place digital orders on-site.
- The number of consumers who indicated being able to buy meals online would motivate them to spend more rose from 37% in October to 45% as of mid-November, according to a survey by PYMNTS/Paytronix. For orders via a mobile app, over 35% and 31%, respectively, were present.
- Online food ordering has become more and more popular among consumers. 62% of American consumers reported ordering food online at least once a month before the pandemic, and 78% said they either preserved or increased their ordering frequency.
- When eateries provide online ordering, nearly 60% of them can anticipate higher sales.
- To avoid cooking, 43% of respondents claim they purchase food online.
- About 59% of millennial restaurant orders are placed for takeaway or delivery.
- Online pizza orders cost customers 18% more on average than phone-ordered pizzas.
- Customers who order from a restaurant online are 67% more likely to return than non-customers.
- At least twice a week, 31% of American consumers prefer third-party meal delivery services.
- As per the National Restaurant Association, curbside pickup has increased in popularity, with 67% of restaurants planning to provide curbside delivery starting in March 2020
- The typical American household spends $2,375 a year on meals out and takeout.
STATISTICS SHOW MORE OPPORTUNITIES IN THE RESTAURANT INDUSTRY
Even if uncertainty is a constant in the restaurant business, all the data on online ordering show growth and room for improvement. Ensure your brand is adhering to the rates and trends in the sector described above, and keep moving forward by introducing more engaging and rewarding digital technology. To find out more about how your team can utilize technology to its full potential and be prepared for shifting demands, get in touch with Kloud Eats.